The Laughing Hyena Franchise Program

We make high-quality Ghanaian products the
most visible option in every neighbourhood.

Why Local Products Struggle

Branded Container Shop

Own your container business

Proven Business Model

Retail sucess with local support

Access to Supplier Network

Quality products at wholesale prices.

Training & Ongoing Support

We are with you every step of the way

Keep Your Profits

You earn, we support your growth.

Part of a Bigger Mission

Building livelihoods. Empowering Communities

CONTACT US

Let's Work Together

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1. Overview of the Program

This initiative is a collaborative partnership between Laughing Hyena and selected local entrepreneurs (the Operators). Our goal is to empower individuals to run a successful retail business directly within their communities.

Through this program, Operators are granted use of a branded shipping container shop. Key program pillars include:

  • Container Set Costs: You are required to pay a one-time Setup Fee for the container. This covers the cost of purchasing a 20-foot container, beautifying it with the Laughing Hyena brand and stocking it with locally-made consumer goods.
  • Monthly Franchise Fee: You share your profits with us to cover our administrative costs by paying a monthly Franchise Fee. This covers container maintenance – external deterioration, online marketing on our website and social media pages and minor administrative tasks.
  • Keep Your Profits: You retain all of your trading income and profits less the Monthly Franchise Fee.
  • Locally-Made Model: In alignment with our Locally-Made Products Policy, all inventory sold must be proudly manufactured right here in Ghana. We make room for flexible stocking through our 60-30-10 model. 60% of your stock must be made in Ghana, 30% in Africa and 10% anywhere else in the world.

Key Terms & Definitions

  • The Container: A 20ft custom shipping container positioned at an approved site for your retail shop.
  • Brand Standards: The guidelines for operating your shop and using the official Laughing Hyena logos, colours, and signage.
  • The Term: The agreement is active for one (1) year and can be renewed annually if all parties agree in writing.
  • Local-Made Products Policy: The mandatory rule ensuring that at least 60% of products sold from your container are manufactured in Ghana.
  1. Your Rights as an Operator

As a verified partner, you are fully entitled to:

  • Own, occupy and operate the assigned container after paying an initial set up fee.
  • Use the official Laughing Hyena branding, signs, and trademarks to build your local customer base.
  • Gain exclusive access to the Laughing Hyena approved supplier network for competitive wholesale restocking rates.
  • Receive comprehensive onboarding training and monthly support check-ins.
  • Gain priority access to the upcoming Laughing Hyena mobile platform.
  • Get featured on our website and social media platforms as a member of the Network.
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